The US Supreme Court’s legalization of sports betting was a maximum push, boosting the online betting industry to create artificial intelligence products and applications.
In a country where the amount of illegal sports betting is up to $150 billion a year like in the US, developing an online interactive betting app will bring a huge profit for technology corporations. Over the past 4 years, Israel’s WSC Group has been a close partner of NBA in the application of AVGEN (Automatic Video Generator) technology to create highlights videos, synthesizing remarkable situations in football matches.
These highlights videos sparked interest for fans in predicting the next evolution of the match, thereby betting on the possibilities. It is the success of WSC Sports that motivates other technology Kies like VSiN and Optimove to invest more heavily in online sports betting.
While sports betting has been developing in Europe for many years, the US was considered a nascent market after the Professional & Amateur Sports Protection Act (PASPA) was officially wiped out. In 2018. That’s why so many reputable betting companies in Europe have flocked to the North American region to implement investment projects. On the other hand, many media units in the US are oriented towards development like sportsbooks, where users can access and bet on whatever sports they want.
Right in the NBA, WSC Sports will automatically send videos of the match’s most notable situations to the fans facebook account. Based on the history of past visits, the betting app will display the information rafters that fans is interested in. Even, there will be attractive rewards for those who access the application repeatedly. Optimove is a veteran name in the sports betting market. Many of the Group’s customers are in the ERG Power 50, a list of the most influential online betting companies in the world published annually by Intel Corporation. Optimove provides services to assist bookmakers in interacting with app users through touch points, mouse clicks, and even via email.
Based on data relating to the betting companies’ activities as well as user interaction to online betting applications, Optimove will develop a predictable plan. This is an important basis for this technology corporation to create new products and services.
Most recently, Optimove conducted research on the relationship between the ratio of winning – losing bets with customer satisfaction. The results show that just because a customer is constantly winning does not mean they will continue to visit your application in the future.